Celebrating Women offered Arundel Mills the opportunity to celebrate our best customers - women! The month long event featured a fashion design competition, The Fashion Event - hosted by Miss America 2011 Teresa Scanlan, recognized Role Models of the MIlitary, kicked off The Essay Contest - which awarded a $5,000 SyF Scholarship, included a Red Hat Rendezvous, featured two Style Stop evenings, and much much more!
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A great relationship with FYE and the ability to successfully implement large scale events has eared Arundel Mills a great reputation among record lables. This has led to numerous apearances by popular music acts, including iCarly's Jeanette McCurdy. Part of the "County Cares" Tour benefitting St. Jude's Children's Research Hospital, the performance by Jeanette McCurdy was FREE for Arundel Mills. More then 1,000 people attended the event, which raised over $2,000 for St. Judes. Other performers groups including Big Time Rush, We The Kings, All Star Weekend, Grayson Chance, and Kate Voegel have also performed at Arundel Mills.
This community event has grown from 300 walkers in 2008 to more then 1,200 in 2011. The event had become so big that facilities at Medieval Times and Dave & Buster's Grand Sports Cafe. The event raised more then $200,000 to fight ALS.
Same Location, One Amazing Transformation
Four Seasons Town Center underwent a major renovation in 1999 - and planned 10 days of events and promotions to celebrate! Event like the Make A Change grand re-opening celebration, a Mickey & Minnie character visit, and entertainment attractted thousands to the center and more then 12,000 shoppers entered to win prizes. Direct mail advertising generated a 15% return and luanched a new gift card program.