About Wendy K. Ellis. CRX, CMD...
Wendy K. Ellis, CRX, CMD is a seasoned marketing professional with more than twenty-five years experience in branding, marketing communications, advertising, public relations, and media in both the corporate and agency environments. Her focus in the last ten years has been branding, comprehensive communications, digital and web marketing and social media marketing.
Ms. Ellis has held marketing positions with companies such as Lincoln Property Company, The MG Herring Group, The Mills, McWhinney, General Growth Properties, Koury Corporation, The Richard E. Jacobs Group, Marathon US Realties, and The Hahn Company. She currently serves as Director of Marketing, Retail Division with LPC Retail. In addition, Ms. Ellis is the founder and President of Ellis Marketing, a small shop startegic marketing communications practice designed to assist businesses with strategic marketing and marketing communications services, founded in 1995.
Ms. Ellis is a Certified Retail Property Executive (CRX), a Senior Certified Marketing Director (SCMD) and a Certified Marketing Director (CMD). Her career includes two terms as President of the North Carolina Council of Shopping Centers and she is a past member of the International Council of Shopping Centers Certified Marketing Director Committee, a past ICSC University of Shopping Centers faculty member, and a past Ad Club of the Triad Addy Chairperson. In addition, Ms. Ellis wrote the guidelines for the "Mall Of Promise" program, used nationally by the America’s Promise organization at the invitation of General Colin Powell. She has presented at the National Community Service and the National Communities In Schools Conferences. She penned a bi-monthly feature on DIY Marketing for JonesReportPlus from 2000 - 2010 and regularly speaks on marketing related topics such as Social Media, Crisis Management, Marketing Innovation, Generating Publicity, and Working with Non-Profits to various commercial and not-for-profit organizations.
In addition, she has served on the boards of the Ad Club of The Triad, the Northern Colorado Figure Skating Club, Maryland Tourism Council, Gardens Figure Skating Club, the Anne Arundel WDC LWIB (Local Workforce Investment Board), and the Foundation For Allen Schools, as well as on the Maryland Travel & Tourism Summit and Annapolis & Anne Arundel County CVB Marketing committees. She is a certified Strengths Coach and specializes in organizational communications and change management training.